Muslims around the world are concerned about the halal concept. 

Consumers are becoming more aware of health, making halal food an interest in today’s business. 

Today has huge potential in capturing non-Muslim as the target market. Halal food has gone far beyond the values of only about religion. 

The restaurant industry must explore the concept of halal in more detail. In the restaurant industry, halal represents hygiene, cleanliness, and the quality of the food consumed.

Customers with high halal attitudes concern are more willing to purchase from halal-certified restaurants.

On that basis, Q Bistro took a step forward to obtain the Malaysian Halal Certification Certificate for all the restaurant branches.

Since 2018, Q Bistro’s central kitchen has been Jakim Halal Certified.

Halal certification is a document issued by an authority or an Islamic body that certifies a product according to halal and haram guidelines in Islam (Islamic Dietary Guideline) which has been established especially to ensure that there are no illegal things such as pork in the content of the product.

In Malaysia, halal certification means Halal Verification Certificate (SPH) issued by authoritative bodies such as Jakim and JAIN which is the only recognized Malaysian halal certification body 2324 by the government.

Having Jakim’s halal certificate is the same as approval of good management standards such as ISO.

Having halal certification means the food sold is of good quality. Because of that, having a halal certificate is a must in the food business.

Apart from that, the main purpose of halal certification is to protect the religion which often causes confusion and brings bad perception to those who follow Islam.

Not all food that does not have a halal certificate is haram. Foods that contain pork fat even in small quantities will remain haram food.

After understanding the importance of halal certification to business, you can start making preparations for halal in the right and easy way.

Why is a Halal Certificate Important?

Religious

The halal certificate is important because it can ensure that the food products and ingredients used comply with Islamic principles and are suitable for consumption by the majority of the Muslim population in Malaysia.

This is important because the Islamic religion sets some dietary restrictions such as the prohibition of eating pork, alcohol, animals that are not properly slaughtered, and so on.

The halal certificate also guarantees that the food product does not contain prohibited ingredients and follows the guidelines set by Islam.

Increase Consumer Confidence

With a halal certificate, it can assure Muslim consumers that the food they eat meets religious requirements and is free from prohibited ingredients.

This increases their confidence in the food industry and ensures that what God commands is obeyed.

Food Safety and Quality

Getting a Jakim halal certificate is a long process.

However, it is worth it because this certificate can confirm that a company’s food manufacturing process complies with good and clean standards.

Not only that, but it also ensures the safety and quality of food products to attract the Muslim community.

This helps preserve the quality of the food and ensures that the manufacturing process does not endanger human or animal health.

Supporting Islamic Identity

Help maintain the identity and religious values ​​of the Muslim community.

Halal certification helps to preserve Islamic culture and values ​​and ensure that they are not disturbed.

Promoting Economic Growth

Encourage the growth of the halal food industry and contribute to the development of the Malaysian economy.

Along with the increasing demand for halal food, the industry is also experiencing growth and development.

This can indirectly create job opportunities and help empower the economic sector.

Logos and halal certificates avoid consumer doubts

Many issues and reports related to food hygiene and food preparation premises were exposed and spread, including food handling not following hygiene ethics, exposure to pests such as rats and cockroaches, in addition to weaknesses in the maintenance of cooking equipment.

The actions of users who spread such issues show that society is becoming more aware and sensitive to hygiene issues, thus making wise choices.

Operators of food premises or product preparation can gain consumer confidence by applying for a logo and halal certificate.

Premises operators need to commit to developing halal practices beyond the commonly understood definition of halal because it includes clean, pure and safe based on clear policies.

The management and employees need to take joint responsibility to ensure that every aspect is set according to the requirements including the control of raw materials, processing, storage, equipment and hardware, premises, transport and distribution as well as sanitation.

Without denying stricter law enforcement under the Food Act 1983 and periodic monitoring needs to be tightened, the self-awareness of entrepreneurs and workers regarding aspects of hygiene and food safety is more important.

Therefore, efforts to instill awareness of the importance of hygiene and food safety practices need to be intensified to ensure the well-being and health of the community.

For premises operators, they need to understand that obtaining a halal certificate is not merely an option but rather a must to maintain personal and community safety.

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